Selling? Sales Campaign Tips

Selling a house might seem easy, but without time, research and consideration it can turn into tricky business and potentially disappointing results. We have come up with a few tips to consider for your sales campaign in order to achieve the best results:

 

1. Selecting the method of sale

While some might be afraid of going to auction, it might be the norm for the neighbourhood. In other suburbs, a private treaty is more the way things are done. Coming up with the right method for your area should be done after careful discussion and comparing similar homes in your area.

The agent should clearly and precisely explain all the options available to the seller. It should be a collaborative process.

 

2. Marketing

It’s hard to overstate the importance of marketing in a sales campaign. After all, a house on the market is no good unless the right people know it’s for sale.

A marketing campaign typically includes professional photography, a comprehensive media campaign covering online, print and social media and staging a home to show off its potential.

 

3. Property presentation

The way a property is presented is critical when prospective buyers come to inspect. Making sure you show off everything that’s great about the home is key, as is removing any elements personal to the vendor – such as family photos and pet paraphernalia. It’s all about creating a blank canvas for the buyers to imagine their lives there.

It’s also important for vendors to consider the kinds of buyers that the property will appeal to, and tailor the look to suit them.

Put simply, great presentation makes a property “easier to buy”.

 

4. Pricing strategy

While it might seem obvious, there’s actually quite a bit of science goes into deciding on the advertised price for a property. Is it a first-home buyers’ property? It pays to know what the government-set limits are for them to receive their discounts. If you’re appealing to families then research their expectations when it comes to size and number of bedrooms in your area.

The pricing strategy needs to strike a fine balance between being ambitious in line with the vendors’ price expectations, while still being somewhat consistent with market values.

Many potential buyers determine if they’re going to look at a property based purely on the advertised price, so it’s important to recognise the pricing strategy has a direct impact on that. It’s vitally important of course to get the highest possible price when you sell your home.

 

If you are looking to buy or sell or looking for some advice, contact us today!

📞 Jess on 0424 187 162
📧 sales@harbourquays.com.au

 

 

Disclaimer: This blog post is not to be considered legal advice. If you are seeking specific legal advice we suggest that you consult a legal professional before making any significant decisions in this regard.

Reference: Realestate.com.au